The Back2School Program Highlights Coca-Cola’s Commitment to Community Empowerment Under Coca-Cola Malaysia’s Acts of Kindness Program
KUALA LUMPUR, 25 FEBRUARY 2024 – Coca-Cola Bottlers Malaysia-Singapore-Brunei continues its commitment to community empowerment with the Back2School Program on 25 February 2024. The program was launched at AEON BiG Wangsa Maju, where over 200 underprivileged children were given the opportunity to purchase school items such as uniforms, schoolbags, and shoes.
Championed by Coca-Cola Bottlers Malaysia, the Back2School Program provides each child with an AEON BiG gift card worth RM350. Done in collaboration with Empire Project and supported by AEON BiG, the program highlights Coca-Cola Bottlers Malaysia’s dedication to building meaningful partnerships to drive positive change in local communities.
“The Back2School Program reflects Coca-Cola Bottlers Malaysia’s unwavering commitment to making a tangible difference in the lives of those in need,” said Khairul Anwar Ab. Gahani, Director of Public Affairs, Communications & Sustainability, Coca-Cola Bottlers Malaysia-Singapore-Brunei. “We believe every child deserves access to education with the tools necessary to succeed. With this program, we hope to ease the financial burden faced by underprivileged families in helping their children to get ready for school. This would hopefully help to empower the children with the resources they need to thrive academically.”
With a target to aid over 4,000 children from underprivileged communities across Malaysia in 2024, Coca-Cola Bottlers Malaysia is providing over RM500,000 via the Back2School Program. This commitment includes the provision of AEON BiG gift cards alongside the distribution of essential school supplies such as schoolbags, school uniforms, and stationery across underprivileged communities nationwide.
The Back2School Program is a part of Coca-Cola Malaysia’s Acts of Kindness Program, an initiative dedicated to creating a lasting and positive impact within local communities. Under this program, Coca-Cola Bottlers Malaysia works with key stakeholders and partners through community engagement initiatives, including the distribution of food aid, as well as flood relief efforts in collaboration with local communities along the East Coast of Peninsular Malaysia.
