[Kuala Lumpur, 3rd March 2024] — Castrol, one of the country’s leading automotive lubricants brands celebrates a remarkable milestone of 125 years globally, with a significant 100-year journey in Malaysia. With a remarkable history of leading innovation and setting the benchmark for tomorrow’s technology across the industry, Castrol proudly introduces a vibrant and contemporary new logo, signalling an era of accelerated progress and evolution for the company.
“Today, our legacy of pushing boundaries continues, – expressed Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore. “As we progress into the realms of electrification, product innovation and adapt our service offerings to cater to the ever-changing needs of consumers, we are charting a new course forward.”
The new brand essence, “We accelerate your progress,” encapsulates Castrol’s commitment to driving change through ground-breaking technologies, superior products, and exceptional service experiences. This ethos forms the core of the company’s renewed vision and purpose.
Castrol’s new logo boasts a modern, dynamic, and younger feel that exudes a spirit of progress and innovation. The iconic red, green, and white colours synonymous with the brand have been reimagined to enhance brand recognition and resonance. The brand refresh also includes a new sonic identity. It has been crafted to enhance the refreshed visual look and feel, with music and sound design that strongly elicits feelings of acceleration, forward momentum, and dynamic movement. Castrol’s new sonic identity is a powerful future distinctive brand asset that will drive awareness and memorability.
Scheduled for launch in 2024, the new logo will be accompanied by a renewed packaging design, signifying a comprehensive brand transformation poised to captivate audiences with its contemporary appeal.
As Castrol embraces this exciting evolution, the company remains committed to its mission: to continually innovate and meet the evolving needs of its consumers worldwide.
