- The Häagen-Dazs Rose Project is a global initiative with a bursary grant of $100,000 which supports remarkable unsung #WomenWhoDontHoldBack
- The five winners each receive an equal share to help unleash their potential and fund their mission
- The project continues with nominations now reopened for 2024
- To celebrate the spirit of International Women’s Day, Häagen-Dazs will be running its biggest global giveaway to date with a 1-for-1 scoop special across all Häagen-Dazs cafes
KUALA LUMPUR, 6 March 2024 – Ahead of International Women’s Day, Häagen-Dazs reveals the five extraordinary winners of The Rose Project, Class of 2023. The Rose Project is a global initiative that invited nominations from around the world to recognise unsung trailblazing women, in honour of the brand’s female co-founder Rose Mattus.
As part of Häagen-Dazs’ global commitment to empower and support women at all levels, this year the brand is pledging to support important women-centric charities across Asia and Europe, via bespoke Rose Project products bundles and Shops sales to be launched ahead of International Women’s Day.
In Malaysia, from 8 March to 29 March, Mondays to Fridays only, Häagen-Dazs will be running its biggest global giveaway to date with a 1-for-1 scoop special across all flavours including its ‘Founder’s Favourite’ Vanilla ice cream in celebration of Rose Mattus.
The Class of 2023 winners include Eunice Maia from Portugal, Jennifer Seifert and Karol Ivanna Aceves Flores from Mexico, Sarah Kandolo from South Africa, and Yarett Piñeiro from Puerto Rico. For more information on the five winners and their incredible stories, visit https://iwd.haagen-dazs.global/. Each will receive an equal share of the $100,000 USD bursary grant to help them continue their exceptional work, unleash their potential or give to a cause they’re passionate about.
The Rose Project will continue for a second year to recognise the Class of 2024. Nominations are open and can be submitted until 31st July 2024. Nominate yourself or another unsung woman who deserves recognition
via https://iwd.haagen-dazs.global/.
Aurélie Lory, Global Managing Director of Häagen-Dazs Shops and The Rose Project judging panellist said: “As a brand proudly co-founded by a woman, Häagen-Dazs is committed to honour this legacy to support and empower women at all levels. The Rose Project is the perfect platform for this. This year, across International Women’s Day, not only will we be announcing our first five trailblazing Rose Project winners, but extending our support to grassroots charities and celebrating the everyday unsung heroes with scoops giveaways in Shops. We hope this year’s incredible winners inspire other talented and unsung women to share their own story or put others forward in this year’s nominations.”
For more information on The Rose Project including how to nominate, visit https://iwd.haagen-dazs.global/ or Instagram via @haagendazs_roseproject and @haagendazsmy.
