Healthy, Tasty and Satisfying Local Favourites on The Table at Super Speed
Shah Alam, March 11, 2024 – The new school year and Ramadan are beginning at the same time this year. Are you prepared?
Parents, especially mums, trust the winning combo of Ayam Brand pastes and Coconut Milk this busy and blessed Ramadan season to get the children and adults fed and ready for school and work with minimal stress, and maximum taste.
Before the busy season begins, check your budgeting, your skill set and your pantry. Do you want to spend on daily take-away meals twice a day for almost 30 days, or would it be more cost efficient and healthier to make your own meals? Do you have enough time and skills to make weekday sahur and buka puasa meals from scratch for yourself and the family?
For a cost efficient, more nutritious and tastier meal option for your family, Ayam Brand’s new local pastes that include Kari Ikan, Masak Merah, Kurma and Masak Lemak Cili Padi can reduce your prep time of pounding, blending, dry frying spices and herbs by a good 20 minutes, freeing up your time and hands to do other morning or buka puasa essentials.
Add a pack of Ayam Brand coconut milk for that nutty, creamy taste, and the deliciousness of a well-balanced meal for your family is significantly improved, at minimal cost.
Just think of the memories and traditions you will create with the family.
The new pastes join the tried, tested and tastebuds approved collection of carefully curated and crafted local pastes by Ayam Brand ™ : Chicken Curry Paste, Sambal Tumis Paste, Asam Pedas Paste and Rendang Paste. All eight Ayam Brand ™ local pastes are guaranteed authentic tasting, and fool-proof as long as you follow the instructions on the pack and watch the stove.
A single 180g Ayam Brand™ Paste pack, topped with 500g to 600g of chicken, meat, fish or seafood of your choice can be ready in 30 minutes or less and can generously feed a family of four to five, at only RM5 per pack of Ayam brand Cooking Paste, and RM3 per pack of Ayam Brand Coconut Milk. Rest assured that Ayam Brand™ Pastes and Ayam Brand Coconut Milk are free from preservatives, free from added MSG and additives. They are also certified HALAL by JAKIM.
Ayam Brand™ local pastes pair perfectly with Ayam Brand™ Coconut Milk, that is hygienically squeezed from selected ripe coconuts, then sealed in convenient tetra packs using Ultra High Temperature (UHT) technology, which helps in preserving the freshness of the milk as if they are freshly squeezed. The standardisation on quality, thickness and quantity in each pack will take the guess work out of cooks from the ‘agak-agak’ tradition. Try Ayam Brand Coconut Milk to experience the ideal coconut milk consistency just like freshly squeezed perfect for every dish.
Make this back-to-school, Ramadan and Raya season even more memorable, join the Ayam Brand Masak and Menang (Cook and Win) Contest with total weekly and grand prizes worth RM30,000. Contest runs from 11 March to 10 April 2024. To join purchase Ayam Brand Paste and/or Coconut Milk. For complete terms & conditions , visit www.ayambrand.com.my/raya2024 .
Where do we start on the delicious pay-off of the Ayam Brand local pastes and Coconut Milk combo? Here are a few examples of what we cooked up with step-by-step instructions. Add your own spin to these recipes and create authentic traditions for your family with Ayam Brand™. In the meantime, find the super simple step-by-step instructions to make and serve authentic Malaysian favourites.
Chicken Kurma
While little ones may find chicken curry to be too spicy, chicken kurma with its mellow and comforting coriander notes is well-loved by everyone and will not be too much for delicate tummies trying out fasting for the first time.
Instead of a takeaway pack from your nearest mamak make your own. In a medium pan over medium heat, add a pack of Ayam Brand™ Kurma paste, saute until fragrant. Add 160g of diced potatoes, 160g of diced carrot and 600g of chicken chunks, saute until medium well done. Add 400ml of water, cover the pan with lid and let it simmer until the chicken and potatoes are cooked. Add two red onions that has been cut into chunks, 160ml of Ayam Brand coconut milk, and bring to the boil. Optional but very pretty, add a garnish of coriander leaves and sliced red chillies. Serve with rice.
Prep time: 10 minutes, cooking time: 20 minutes, serves: 4 to 5 pax
Daging Masak Merah
A classic Malay favorite for when you’re craving spicy umami flavour. Don’t order out when it is quicker and more delicious to make it yourself.
In a wok heat a tablespoon of cooking oil, and fry up 600g of sliced sirloin beef and remove to drain. Slice two red onions into rings, and dice one yellow capsicum, saute them in the same pan, then pour in one pack of Ayam Brand Masak Merah paste and mix well. Add the meat back in, stir well to coat, and let it simmer for a few minutes for the meat to absorb the flavours. Dish out, and garnish with some Ayam Brand Garden Peas. Serve with hot rice.
Prep time: 5 minutes, cooking time: 15 minutes, serve: 4 to 5 pax
Pucuk Ubi dan Udang Masak Lemak
Among the most comforting Kampung-style dishes is masak lemak that has a piquant creaminess that is like a warm hug, with a spicy kick. Achieve this culinary effect at home with the Ayam Brand Masak Lemak Cili Padi Paste.
Simmer 800ml of water, Ayam Brand Masak Lemak Cili Padi Paste and three stalks of crushed lemongrass in a pot. Add 600g of prawns, then bring to a boil until the prawns are just cooked. Add in 600g of pucuk ubi, 800ml of Ayam Brand Coconut Milk, and 6 turmeric leaves that have been thinly sliced. Cook until the liquid thickens into a delicious sauce. Serve with rice.
Prep time: 5 minutes, cooking time: 15 minutes, serve: 4 to 5 pax
Kari Ikan
If you miss the traditional fish curry that is traditionally served with Nasi Dagang, reach for Ayam Brand Fish Curry Paste and make this East Coast staple a reality.
In a wok, heat the Ayam Brand Fish Curry Paste until fragrant, approximately 3 minutes. Add 600ml of water bring to a slow boil. Add 600g ikan tonggol or for more convenience use two 300gm can of Ayam Brand Mackerel in Tomato Sauce, add 400ml of Ayam Brand Coconut Milk, cover with lid and simmer on low heat until the fish is cooked. Add curry leaves, and allow to simmer for another 3 minutes. Garnish with red chillies and coriander. Serve with white rice, or for more authenticity serve with nasi dagang.
Prep time: 5 minutes, cooking time: 30 minutes, serve: 4 to 5 pax
Savour these time saving, cost-efficient, taste-making authentic local pastes from Ayam Brand™ to indulge in the Malaysian culinary experience this back-to-school and Ramadan.
Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.
