C-Vitt is spreading its wings into the Philippines following the partnership between Asia Brewery Inc and Japan’s House Food Group Inc.
C-Vitt is available in exciting citrusy variants of orange and lemon. Each 140ml bottle contains 700mg of vitamin C, equivalent to 35 lemons. C-Vitt is priced at PHP 36 SRP at your favorite convenience stores (Luzon only), 7-Eleven, Lawson, SM Markets, Shell and Alfamart.
C-Vitt targets consumers who want a convenient and tasty drink to improve their immunity. The beverage allows consumers to enjoy the essential micronutrient’s full value with proper diet and exercise.
In Thailand, C-Vitt is facing headwinds following strong growth in the past driven by consumer interest in immunity benefits, especially during the pandemic period. C-Vitt is still the leader in the vitamin C drinks subsegment in Thailand, with a market share of 68.7% in 2023.
To improve the relevance of vitamin C drinks in Thai consumers’ daily lives, C-Vitt reminds consumers of the importance of boosting their vitamin C in the morning as a pick-me-up.
In Thailand, C-Vitt offers 0% sugar for healthier choice and is available in lemon, orange and newly launched peach flavour.
