URC has recently added C2 Cool & Clean Peach Flavoured Black Tea to offer the refreshing taste of peach to the C2 RTD tea range. The company describes the tea as brewed and bottled on the same day. Beyond the all-natural and relaxing positioning, C2 Cool & Clean can continue to innovate around flavours inspired by consumers’ interest expressed through cobranding or limited editions.
In Vietnam, URC has just launched C2 Pink Guava and Passionfruit.