TCP has released Red Bull Energy Sparkling Apple Muscat Grape in Singapore. Exclusively available in 7-Eleven outlets, Red Bull Energy Sparkling Apple Muscat Grape is a sugar-free carbonated energy drink that is easy to consume and suitable even for consumers who do not like the traditional taste of energy drinks.
First launched in Thailand in 2023, Red Bull Energy Soda is described as a hybrid drink combining two beverage categories. This hybrid drink has the upper hand in taste and functionality to make energy drinks more acceptable to consumers who are wary of the taste of traditional energy drinks but still desire the benefits of energy drinks; specifically energy boosting.
Energy drinks are making their energy drinks palatable to consume, and examples of these innovations include Celcius, Red Bull Energy Soda (Thailand), Mate Mate (Singapore) and EnerZ (Masan).
