As a significant step towards a greener world, Boonrawd Trading Co., Ltd., the distributor of Singha drinking water in Thailand, is proud to introduce label-free bottled water that is 100% recyclable. With its embossed logo, this innovative packaging eliminates the need for an additional plastic sleeve, making it a sustainable choice that can be recycled immediately.
Initially, the new label-free bottle comes in a pack of 1.5L x 6 bottles at Lotus’s for home use. The company produces label-free bottles at the Wong Noi factory in Ayutthaya province.
Boonrawd Trading saw the sale of its drinking water rise by 6% with a market share of 20%. The sales growth target for 2024 is 7%, with a market share of 20.5%.
The company acknowledges regulatory challenges in converting all its drinking water to label-free packaging, as the law requires companies to display product information on the bottle.
