Mitr Phol, Thailand’s largest sugar producer, has officially launched Freshy, a new concentrated syrup for the Thai market. Freshy! is available in 9 flavours: lychee, orange, apple, kiwi, lime, mango, blue lemon, sala and strawberry.
The company highlights Freshy for its natural colour and taste and has appointed Putthipong Assaratanakul (Billkin) as Freshy’s first brand ambassador.
The post-COVID recovery of tourism has spurred greater demand for beverages out of home, which will be the target for Freshy.
The four popular Freshy flavours, including lychee, strawberry and blue lemon, are available at 7-Eleven.
