To grab the attention of Thailand’s Gen Z snackers, Lay’s Max has joined forces with online game Nice to Z You and gaming influencer Pang (Naiyarat Thanawaigoses) known more popularly by her YouTube channel handle zbing z. Pang has 18.6 million followers on her YouTube channel.
Lay’s Max is giving away rare in-game items from zbing z and digital devices including Nintendo Switch, Apple iPad Mini 6 and even an iPhone 15.