The Minor Food Group, which operates Sizzler through SLRT, plans to open three more branches in Thailand in 2024, including one in Central Nakhon Pathom, bringing the total to 67 outlets by the end of 2024.
In addition to the current 64 outlets in Thailand, there are 10 outlets in Japan and one franchise outlet in Vietnam in Ho Chi Minh City, which is in partnership with Goldsun Group.
The steakhouse chain aims to grow its revenue by an average of 10% a year from 2024. Anirute David Collins, general manager of SLRT Co, says Sizzler has a 30% market share in the Thai steak market, up from 20% to 25% in 2023.
The company plans to promote its loyalty program, which currently has over 500,000 members. By the end of 2023, around 25% of sales will come from its members. Moreover, as part of the brand modernisation program, all branches’ staff will wear the new modern outfit by June 2024.
