Yanhee Vitamin Water has entered the sports water category with the launch of Yanhee Go. The new launch comes at an opportune time to tap into the rising need for hydration driven by adverse climate and support active consumers’ hydration needs.
Yanhee Go is a mixed fruit-flavoured electrolyte drink with an accessible price of THB 10 per 330ml bottle. The drink is free from sugar and fat. Yanhee Go contains vitamin B6 to nourish the nervous system and brain, magnesium to promote the normal function of the cells and various systems, and potassium to control the nervous system and muscles.
Yanhee Go leverages the unique packaging of Yanhee functional drinks and its reputation to win consumers’ trust in the new product.
The company will target the traditional trade before moving into the modern trade.
