Australia’s leading dairy-free milk brand invites consumers to taste the world of plant-based nutrition, making every moment be “SO GOOD”.
Kuala Lumpur, 15 April 2024 — Malaysians are invited to savour SO GOOD’s wide range of plant-based milk when SO GOOD Milk Wagon visits three locations across Klang Valley at the Starling, Eco Ardence, and KL East Mall from 17 April to 2 June 2024.
During 42 days of savouring the wide range of delicious and nutritious dairy-free options, visitors to the SO GOOD Milk Wagon will also have the opportunity to try the new Oat Extra Creamy flavour and discover SO GOOD’s new packaging.
With a variety of flavours across Oat, Almond and Soy, all SO GOOD plant-based milk is a great dairy and lactose-free milk alternative. The SO GOOD range is crafted with quality Australian-grown Almonds and Oats, added vitamins and minerals, low in saturated fat and are cholesterol free. Not only this, the entire range is 100% vegan-friendly and a testament to SO GOOD’s commitment to health and wellbeing.
SO GOOD milk promises a rich and creamy experience without compromising on taste or nutrition. The range caters for many different palates, such as a creamy oat, nutty almond or smooth soy flavour. In particular, the newly launched SO GOOD’s Oat Extra Creamy delivers a deliciously smooth flavour and is the closest to a creamy milk taste of the SO GOOD family.
“Bringing the SO GOOD Milk Wagon to these four Malaysian hotspots is an exciting opportunity for Sanitarium™ to showcase our refreshed packaging and to experience the SO GOOD range Malaysians know and love. We look forward to continuing to educate Malaysian consumers on the benefits of a plant-based diet and incorporating our range into their daily lives. SO GOOD has continued to be the on-trend brand for Malaysians due to the nutritious and delicious taste they’ve come to expect from SO GOOD. We can’t wait to welcome everyone to our SO GOOD Milk Wagon and for all Malaysians to experience SO GOOD in a fun and new way,” said Matthew Gellin, Senior Business Leader – International, Sanitarium Health Food Company™.
In a delicious collaboration with SO GOOD, Kind Kones is introducing a range of tantalising plant-based ice cream flavours to complement SO GOOD’s dairy-free milk offerings. With a commitment to bringing joy to every palate, these indulgent treats promise to taste “SO GOOD”. From the rich and aromatic Vanilla Oat Latte, crafted with oat milk and decaf espresso for a whipped latte sensation, to the luscious Mocha Oat blending oat milk, decaf espresso, and chocolate, and the classic comfort of Oat Milk and Cookies, there’s something for everyone to enjoy.
Alongside this, the SO GOOD Milk Wagon offers visitors the chance to sample the newly introduced Extra Creamy range. Indulge in the velvety goodness of our oat sensation, adding a new dimension to our plant-based offerings to add an extra layer of excitement to this event.
The SO GOOD Milk Wagon experience includes:
- Sample and taste the wide range of SO GOOD plant-based milk — from oat to almond — to find your favourites.
- Purchase an exclusive bundle of our three best-selling milk flavours to receive a complimentary Kind Kones ice cream.
- Participate in games and activities for a chance to win prizes and limited-edition SO GOOD merchandise.
- Be the first to see the new SO GOOD packaging.
The SO GOOD Milk Wagon will be at the following locations and dates:
The SO GOOD Milk Wagon at The Starling
When: 17 to 28 April 2024
Where: Jaya Grocer, The Starling Mall
The SO GOOD Milk Wagon at Eco Ardence
When: 1 to 12 May 2024
Where: Jaya Grocer, Eco Ardence
The SO GOOD Milk Wagon at KL East Mall
When: 21 May to 2 June 2024
Where: Jaya Grocer, KL East Mall
SO GOOD dairy-free milks are made in Australia by Sanitarium Health Food Company. To learn more about the SO GOOD product range and discover healthy recipes visit: https://sanitariuminternational.com/ms/
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