En-Theories, the functional, clean energy drink by Thailand’s IN D MOOD FOR HERB, has refreshed its packaging and added two new flavours: Citrus Lychee and Akatsuki Peach Guava to complement its existing Golden Apple Yuzu flavour.
En-Theories is a natural, sugar-free energy drink that uses caffeine from green tea and Korean ginseng to reduce fatigue. It also contains vitamin C, vitamin B complex, and zinc.
As a newer generation of energy drinks, En-Theories is craving a new market, aiming at younger consumers aged 18-28 who want to energise with natural ingredients and are willing to pay a premium for these natural attributes.
The brand emphasises that natural caffeine from green tea is a better option because it provides longer-lasting energy compared to the short-term burst from artificial caffeine.
