7-Eleven Malaysia has launched its own private-label RTD collagen drink in a shot format (50ml). The convenience store chain previously launched an RTD collagen drink in a larger drink format back in 2022. The 7-Eleven collagen drink with 3,500mg of collagen comes in Lychee and strawberry flavour.
7-Eleven Malaysia is experimenting with various private-label products to generate higher-margin products and items and categories that appeal to consumers.
