Dettol continues to spread awareness about the importance of hygiene via its “ Selangkah Lebih, Selangkah Kasih ” campaign, targeting new parents in ensuring families fall ill less often.
Kuala Lumpur, 08 May 2024 – Dettol, Malaysia’s leading name in health and hygiene is proud to champion new parents this Parent’s Day with the continuation of its impactful New Mums campaign. Recognising the vulnerability of newborns with developing immune systems, the campaign empowers parents with the knowledge and tools needed to create a safe and healthy environment for their little ones to thrive.
Newborns, with their blossoming immune systems, are particularly susceptible to infections, underscoring the profound impact of good hygiene practices on safeguarding infant health. This programme emphasises the importance of maintaining a clean personal and home environment, so that parents can effectively minimise the risk of harmful germs spreading, reducing the possibility of their newborns encountering pathogens.
“The early days of parenthood are filled with immense joy, but also a natural sense of protectiveness,” says Tiffany Tang, Marketing Director for Health, Malaysia and Singapore for Reckitt. “Dettol’s campaign addresses this concern by providing new mums with the resources they need to confidently navigate this crucial stage.”
Building upon its past efforts, Dettol has successfully reached over 400,000 new mums to date, fostering a healthier environment for families across the nation. Through partnerships with hospitals and clinics nationwide, Dettol aims to reach over 270,000 mothers this year alone. This outreach equips them with essential knowledge of hygiene practices, from disinfecting surfaces and toys to maintaining proper handwashing routines.
Taking the extra step in offering effective hygiene solutions, Dettol provides valuable insights and practical tips from healthcare professionals, addressing the anxieties new mums often face. Through personalised one-on-one interactions, informative educational materials, and product giveaways for hands-on usage experience, Dettol aims to educate new mums comprehensively. This holistic approach empowers them with the knowledge and tools needed to navigate the challenges of parenthood confidently, ensuring a safe and healthy environment for their little ones to thrive.
“Ensuring my child’s well-being is not just a duty but a heartfelt commitment of love, and having Dettol in this endeavour gives me peace of mind. It’s about safeguarding their health and fostering their growth. This initiative resonates deeply with my aspirations as a mother and emphasises the importance of prioritising hygiene in every aspect of our lives,” says Noor Hidayah, a mother of two.
Man Nyee, a mother of three, adds, “Maintaining a clean and hygienic home can feel overwhelming, especially for first-time mums. This initiative is invaluable – it empowers new mothers with the knowledge to create a safe environment, not just for their newborns but also for themselves.”
By championing these hygiene habits, Dettol empowers parents to cultivate a safer and healthier environment conducive to their infants’ growth and vitality. Through proactive measures aimed at maintaining cleanliness and hygiene within the home, parents can mitigate the likelihood of infections and provide their newborns with an optimal foundation for a flourishing life.
