Bird nest drink maker Scotch Industrial (Thailand) Co., Ltd. has recently collaborated with Cross, a popular contemporary Chinese cuisine fine dining restaurant that is often booked out months ahead. For April 2024 and May 2024, Cross will create dishes featuring Scotch’s premium bird’s nest products.
The objective is to expand the consumer base for bird’s nest, which is currently more for gift giving and for the elderly. Bird’s nest producers need to future-proof the category by promoting bird’s nest consumption among the younger generation.
According to the company, 90% of its revenue comes from the mass market and 10% from the mid-to premium segment. Scotch has 40% of Thailand’s overall bird’s nest market, with the total market in 2023 valued at THB 3 billion, up by 2%.
To reach out to more users, Scotch has also recently launched Beauti Shot with 5,000mg of collagen. This RTD dietary supplement is mixed with malva nut.
