Emphasizing the High-Performance Simplicity of LifeWear, Collection Launches June 3, 2024
May 14, 2024, Kuala Lumpur – Global apparel retailer UNIQLO today announces that its UNIQLO x SWEDEN ATHLETE Collection will debut at Fahrenheit88 store on Monday, June 3. Themed The High-Performance Simplicity of LifeWear, this special summer 2024 range was developed in close collaboration with the elite Swedish athletes of “UNIQLO TEAM SWEDEN”. The collection seamlessly blends outstanding functionality with sophisticated styling for use in sporting competition, or on city streets.
Exceptionally functional for performance excellence
The lineup showcases high-performance UNIQLO fabrics* to enhance performance. These include fast-drying DRY EX, Ultra Stretch that stretches freely vertically and horizontally, AIRism that swiftly wicks away sweat to maintain comfort, and UV Protection. Extensive testing at the Weather Simulation Chamber at UNIQLO’s Ariake headquarters replicated summer temperatures and humidity to optimize comfort. Improvements included mesh cutouts and ventilation holes in areas prone to intense perspiration. Reflector logos on items denote their links to the collaborating athletes.
*Functions vary among items.
Sophisticated styling to suit glamorous cityscapes
The simple, yet, refined designs testify to extensive athlete feedback, infusing functional beauty into everyday wear. Anchored in a sophisticated navy hue, the color scheme exudes understated elegance. Silhouettes strike the perfect balance between comfort and mobility, while stand-up collars elevate neckline aesthetics. Bonded pants hems eliminate visible stitching.
UNIQLO × SWEDEN ATHLETE COLLECTION
Release date: Monday, June 3, 2024
Availability: UNIQLO Fahrenheit88 and via the uniqlo.com online store
About UNIQLO TEAM SWEDEN
UNIQLO TEAM SWEDEN comprises eight top Swedish athletes slated to represent their nation at the coming major summer sports tournament in Paris, as well as one legend. Its role is to globally publicize UNIQLO’s partnership with the Swedish Olympic and Paralympic Committee and associated initiatives.
