Home Food Bakery Prime Bread taps into the sweet potato trend and dessert-inspired coco pandan

Prime Bread taps into the sweet potato trend and dessert-inspired coco pandan

Prime Bread, the in-house bread brand of Indonesia’s minimarket chain Indomaret, now comes in new variants. Consumers can enjoy the indulgent taste of Coco Pandan, Lychee Strawberry, Purple Sweet Potato and Peanut Chocolate.

Prime Bread Coco Pandan demonstrates the influence of dessert flavour, while Prime Bread Ubi Ungu or Purple Sweet Potato taps into the goguma trend. 

All the new Prime Bread is available in Klik Indomaret and Indomaret brick-and-mortar stores in Indonesia.

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