The 2024 series of fundraising concerts aim to raise RM15 million for 11 institutions across Malaysia.
Petaling Jaya, 23 May 2024 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the 2024 edition of the Tiger Sin Chew Chinese Education Charity Concert (Tiger Sin Chew CECC). The longstanding social impact project, a collaboration between Tiger Beer and Sin Chew Daily, celebrates its 30th anniversary of uniting communities for a greater cause in the spirit of true togetherness.
Since its launch in 1994, Tiger Sin Chew CECC has raised more than RM407 million for over 540 schools across the nation. The funds raised have contributed to the transformation and upgrades of educational institutions, their facilities and technology, further enhancing the learning environment and making a lasting impact on the development of future generations.
At the launch of Tiger Sin Chew CECC, YB Tuan Wong Kah Woh, Malaysia’s Deputy Education Minister, remarked, “I want to extend a heartfelt thanks to Heineken Malaysia Berhad, Tiger Beer, and Sin Chew Daily for their steadfast commitment to this important cause. For 30 years, their efforts have not only improved educational access and quality for the students but also brought our communities together, fostering a sense of unity and collective purpose. Thank you for showing us that the spirit of community and support for education is stronger than ever.”
This year’s Tiger Sin Chew CECC will kick off its first show in July, marking an exciting new chapter with the inclusion of trade partners. Local coffee shops and food courts across the country will actively support the programme by hosting Fundraiser Nights, to further strengthen the notion of bringing the community together alongside the 10 charity concerts between July and October.
Roland Bala, Managing Director of HEINEKEN Malaysia, shared, “For 30 years, the Tiger Sin Chew Chinese Education Charity Concert has fostered a strong community spirit, harnessing the joy of true togetherness to unite people for a good cause. At HEINEKEN Malaysia, we know that we can only thrive if our people, the planet and the communities around us thrive. We are committed to giving back, supporting, and actively engaging with local communities to create a better future for all.”
“That’s why, we’re adding a special twist to Tiger Sin Chew CECC this year by teaming up with our trade partners to host Fundraiser Nights. Meanwhile, we are also grateful for the dedication and commitment of Sin Chew Daily for the three decades of partnership. We also thank all those who have contributed to the fundraising efforts with extraordinary generosity. We are truly inspired and look forward to continue driving this programme for the benefit of our local communities. Cheers to 30 years of Tiger Sin Chew Chinese Education Charity Concert, and more to come!”
The 2024 Tiger Sin Chew CECC aims to raise RM 15 million through ten concerts for the following 11 institutions:
- SMJK Chan Wa II, Seremban, is raising funds to construct an audio-visual auditorium and a multipurpose hall.
- SJKC Tche Min, Sungai Pelek, aims to gather resources for a new multipurpose school hall.
- Chinese High School, Batu Pahak, is fundraising for a grant-in-aid to support needy students.
- SJKC Cheow Min, Pontian, plans to upgrade school hardware facilities, including 16 smart classrooms, a library, three English language centres, and a rain cover for the school’s bus stop and basketball court.
- SJKC Aik Thee, Kuala Selangor, is collecting funds to build an administrative building, a school canteen, and a slip road leading to the school hall.
- SJKC Kampung Baru Mambau, Seremban, is fundraising in conjunction with its 98th anniversary to enhance school facilities.
- SJKC Thorburn, Skudai, is constructing two basketball court shelters, a container classroom for student activities, and upgrading computer hardware for smart classes.
- SJKC Jagoh, Segamat, aims to upgrade the school hall, upgrade existing smartclasses and rejuvenate depleted school facilities.
- Shen Jai High School, Ipoh, is raising funds to support broader infrastructure development.
- SJKC Ching Chong, Semeling & SJKC Peng Min, Tikam Baru are jointly raising funds to build a preschool with the aim of increasing student enrolment.
Koo Cheng, Executive Director/CEO of Sin Chew Daily, also shared that “We are proud to celebrate our longstanding partnership with HEINEKEN Malaysia, spanning three decades and counting. Reflecting on the years gone by, it’s encouraging to see the impact we’ve achieved together through Tiger Sin Chew Chinese Education Charity Concerts. We look forward to continuing this journey with HEINEKEN Malaysia, elevating education, and nurturing the spirit of unity and generosity across the communities.”
In the spirit of true togetherness, join Tiger Sin Chew CECC’s efforts in making a positive impact for communities. Members of the public can get involved by attending the charity concerts, participating in fundraising activities, and supporting the trade partners’ fundraisers.
For the Tiger Sin Chew CECC show schedules, please visit https://tigercecc2024.sinchew.com.my/.
For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.
