Red Bull Malaysia has finally introduced Red Bull Energy Sparkling, which was first launched in Thailand, followed by Singapore. Red Bull Energy Sparkling is a new range of energy drink that caters to the lifestyles of the new generation and is a beverage that merges energy drinks with refreshments.
The sugar-free Red Bull Energy Sparkling offers consumers a fruity aroma and comes in two flavors: Green Apple and Muscat Grapes and Grapefruit and Pineapple. Some consumers are not consuming energy drinks as they are put off by the taste of Red Bull. The company uses Red Bull Energy Sparkling to recruit more consumers to energy drink by offering a pleasant, easy-to-consume taste that mimicks the taste of soda, which has a wider audience.
In addition to Red Bull Energy Sparkling, Red Bull Malaysia has launched Red Bull Gold in a larger 325ml can to complement its existing 250ml can.
