Friday 31 May 2024 – Coca-Cola (Thailand) Ltd., Today NewJeans unveiled their new track “How Sweet” performance video, which will be featured in the global COKE STUDIO(TM) 2024. COKE STUDIO(TM) is the music platform of Coca-Cola that celebrates music fandom with an exciting return this year.
“We’re excited to share our latest track, ‘How Sweet,’ for our dedicated fans. This partnership with COKE STUDIO(TM) embodies our shared belief in the power of music to connect people worldwide. We’re thrilled to be part of this year’s lineup and to engage with fans from all around the globe through such a unique platform,” said NewJeans.
“We are honored to welcome back NewJeans to this year’s COKE STUDIO(TM) lineup. Their authentic and unifying music aligns perfectly with our vision of fostering community through the universal language of music, showcased in their latest song ‘How Sweet’. Together, we’re excited to celebrate this iconic group’s fandom by offering intimate and exciting experiences for their dedicated fans,” said Islam ElDessouky, global head of creative strategy and content for Coca-Cola Trademark.
Make sure to follow the official Coke Studio global channel and stay tuned for an artist lineup and more info coming soon for the global COKE STUDIO(TM) in 2024. Additionally, exciting developments are on the horizon for COKE STUDIO(TM) in select markets within the ASEAN & South Pacific region, including Thailand, Philippines, and Papua New Guinea, promising to bring fresh, dynamic musical experiences to these vibrant cultures. Earlier this year, Coca-Cola Australia and New Zealand also announced their first season, marking a significant expansion of our music platform’s footprint. Visit www.coca-cola.com to learn more.
