Thai President Foods PCL has released its latest instant porridge in braised duck flavour. This instant porridge is available in a 48g cup for THB 18 or a 35g pack for THB 10.
The new Jok Cup Instant Rice Porridge Mama Pa-Lo Duck Flavour brings local dishes to life in a porridge format. The company can consider introducing more locally-inspired dishes, including tapping into innards like intestines.
Competitor Unilever (Knorr) takes the international flavour approach with the latest Knorr Cup Jok Cheese + Egg, Ham + Egg and Miso Seaweed.