Home Drinks Carbonated Soft Drinks FoodStar taps into the sophisticated soda drink trend with alcohol-free Fruitales

FoodStar taps into the sophisticated soda drink trend with alcohol-free Fruitales

Image credit: Minimeinsights.com

Thailand’s FoodStar Co Ltd, the producer of Deedo fruit juice, is participating in the sparkling mocktail drink category by unveiling its newest Fruitales at THAIFEX – Anuga Asia 2024. The new sugar-free, alcohol-free sparkling mocktail beverage is available in four flavours and is meant for the export market.

  • Rum: Rum, pineapple and coconut flavoured
  • Champagne: Champagne and pomegranate flavoured
  • Soju: Soju, plum and yogurt flavoured
  • Beer: Beer and redberry flavoured

The official description is ‘crafted ready to drink mocktails, vibrant fruit flavour blends with a hint of cocktail spirits without the alcohol. Let’s toast to fun-filled nights and fresh mornings!’

THAIFEX – Anuga Asia 2024, Fruitales joins a host of new drinks that tap into the sober curious trend with sophisticated soft drinks that consumers can use for mixing or standalone consumption.

The company also unveiled Fruitales Mocktail Ice Stick (45ml), which is a non-alcoholic mocktail that consumers can enjoy anytime, anywhere. The ice stick is available in three flavours: Mojito, Strawberry Daiquiri and Blue Kamikaze.

 

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