Indonesia’s Khong Guan will launch Norily Mie in June 2024. The new Norily Mie is a crispy fried noodle snack, but unlike its peers, it contains seaweed sourced from South Korea. It is available in three flavours: Original, Balado (Spicy) and Ayam Bawang (Onion Chicken).
The primary target consumers are children aged seven to 14 from B and C’s socioeconomic status (SES).
Norily Mie debuted at THAIFEX – Anuga Asia 2024 in Bangkok in May 2024.
