Singha Park, the tea plantation arm of Singha, has three new tea-infused products on display at THAIFEX – Anuga Asia 2024. Tea Infuse is a functional cold brew tea that is easy to prepare and comprises the following products:
- Green Tea (Sencha) Mixed with Fibre, Apple and Peppermint Flavour
- Oolong Tea Mixed with Chamomile, Sweet Osmanthus and L-theanine
- Assam Red Tea Mixed with Collagen, Rose and Strawberry
Cold-brew tea in a bag is still a novel category in Thailand, as consumers prefer the convenience of drinking tea in the RTD format. With the rising number of consumers bringing their refillable water bottles, cold-brew tea will likely gain traction as a way for consumers to add flavour and benefits to the water.
Unlike most cold-brew teas, the new Tea Infuse offers functional health benefits, including collagen, l-theanine and fibre. These ingredients help improve the appeal of cold-brew tea among health-conscious consumers looking for a refreshing, healthy tea-drinking experience.
