Singha Park, the tea plantation arm of Singha, has three new tea-infused products on display at THAIFEX – Anuga Asia 2024. Tea Infuse is a functional cold brew tea that is easy to prepare and comprises the following products:
- Green Tea (Sencha) Mixed with Fibre, Apple and Peppermint Flavour
- Oolong Tea Mixed with Chamomile, Sweet Osmanthus and L-theanine
- Assam Red Tea Mixed with Collagen, Rose and Strawberry
Tea Infuse is a product of Maruzen Thailand.
Cold-brew tea in a bag is still a novel category in Thailand, as consumers prefer the convenience of drinking tea in the RTD format. The new Tea Infuse differs from most cold-brew teas as it has functional health benefits, including collagen, l-theanine and fibre, improving its appeal among health-conscious consumers looking for a refreshing, healthy tea drinking experience.
