Decathlon’s newly-launched experiential duty-free pop-up will feature a curated range of innovative and practical sport and travel goods, along with exclusive Decathlon x Changi merchandise, as well as interactive experience zones
SINGAPORE — Decathlon Singapore is proud to announce their latest venture: Its first-ever experiential retail pop-up, a global-first for the sports brand, at Singapore’s celebrated Changi Airport, in line with its mission to move people through the wonders of sport. The pop-up is open from now to 1 September 2024 at the Terminal 3 Departure/Transit Lounge, and offers a selection of innovative products and familiar favourites to cater to the needs of jet setters who love to be sporty on the go.
This pop-up also marks the unveiling of Decathlon’s new branding in Singapore, featuring “The Orbit” symbol — conveying the brand’s commitment towards circularity and movement towards new heights, as well as a refreshed and vibrant shade of blue.
The pop-up comprises three zones — Water, Nature and Urban — and features a curated range of products to meet the needs of active travellers. This includes beloved staples like the brand’s travel trekking pouches, as well as innovative products like the popular Easybreath Surface Mask, the world’s first full-face snorkelling mask. Also on offer is a range of limited-edition Decathlon x Changi branded products only available at the pop-up, including sleek travel bum bags, comfortable hiking backpacks, and lightweight microfibre towels.
To celebrate the launch of the pop-up, visitors can participate in exciting sport challenges from 19th to 26th June, 1pm to 4pm. Put your stamina to the test in the Bike Trainer Challenge at the biking experiential test zone, or challenge fellow travellers in the Resistance Band Squat Challenge and the Push Up Challenge to stand a chance to win an exclusive prize!
Stephan Veyret, Chief Executive Officer, Decathlon Singapore, said: “We are delighted that Decathlon Singapore will be the first in the world to launch a Decathlon pop-up within an airport transit area, at the famed Changi Airport. As a global leader in sports retail, we are excited to offer this unique experience to travellers. This experiential pop-up reflects our commitment to innovation, providing travellers with a unique opportunity to discover and interact with our range of sporting goods. We hope that our partnership with the Changi Airport Group will inspire and equip more people to embrace the wonders of sport, even while on-the-go.”
For more information about the pop-up, visit the Decathlon website at www.decathlon.sg and follow the brand on Facebook and Instagram.
