Thailand’s Taveephol Product Co Ltd showcased its latest vitamin C fortified drink at THAIFEX – Anuga Asia 2024, held in Bangkok in May 2024. The new Vive Plus+ is a beverage fulfilling 200% of the regular dietary requirement of vitamin C. Unlike its peers in glass bottles, the vitamin C booster drink Vive Plus+ comes in a PET bottle, which is more cost-efficient than glass due to its lighter weight and cheaper raw material.
Vive Plus+ is available in three flavours, including pomegranate, orange and lemon.