Tuesday 18 June 2024 – After launching the global COKE Foodmarks campaign in Thailand, the first in the region, Coca-Cola(TM) has highlighted landmark eateries for consumers to discover hidden culinary gems in famous street food areas. These include Banthat Thong Road in Bangkok, Nimmanhaemin Road in Chiang Mai, 30 Kanya Road in Nakhon Ratchasima, and San Chao Road in Surat Thani. The campaign has been a huge success, with over 100 participating restaurants and more than 27 million consumer engagements nationwide.
Recently, Coca-Cola elevated its consumer experience by taking the lucky winners from the COKE Foodmarks Tour activity to enjoy the culinary delights of Banthat Thong with three top celebrities of the campaign: famous rapper, ‘F.Hero’, the iconic ‘Chef Pom’ and most sought after TikToker ‘Badmixy.’ This activity reflected the campaign’s goal to invite consumers to explore new destinations for exceptional dining experiences, all while savoring the classic flavor of a refreshing Coca-Cola.
“COKE Foodmarks is one of our global campaigns aimed at celebrating the humble, yet iconic street food eateries; as a part of meals that represent the most significant occasion for Coca-Cola around the world,” said Richa Singh, Senior Marketing Director for Coca-Cola in Thailand, Myanmar, and Laos. “We thank everyone for warmly embracing this campaign and are thrilled to help create special moments and elevate the street food experience for Thai consumers and beyond through various activities, including the ‘Epic Night Out’ music video and COKE Foodmarks’ notable eateries across Thailand.”
The COKE Foodmarks Tour activity fostered creative expressions around street food experiences by inviting consumers to create TikTok review content within the epicenters, displaying the Foodmarks logo. The top 12 most impressive entries have had the chance to meet the popular artist, ‘PP-Krit Amnuaydechkorn’, the Magic Maker of Coca-Cola Thailand, and experience the culinary delights with three celebrities at famous Banthat Thong restaurants: Pork Satay Nai Song, E-Pia, and Kitchen Kamlung Hong Kong. Each restaurant featured a food challenge for the lucky winners to enjoy before wrapping up with a delightful dinner with Coca-Cola.
Throughout the COKE Foodmarks campaign, Coca-Cola has built awareness and engagement through various online and offline channels. These include Foodmarks symbols at participating shops and restaurants, special offers and discount codes for eateries via food delivery services, content creation in collaboration with celebrities and KOLs, and the launch of the ‘Epic Night Out’ music video that tells the story of an epic night out with Thai street food and ice-cold Coca-Cola
For more information and campaign content, visit www.CocaCola.com/th/th/offerings/Foodmarks or the official pages of Coca-Cola: on Facebook or visiting our website www.Coca-Cola.co.th.
