Singha is fueling the success of its Singha Soda with the launch of its latest flavour Strawberry Lemon. The new Pink Lemon Soda taps into the pink trend, which we have seen globally on the back of the Barbiecore trend. Singha Pink Lemon Soda has the tagline “Pink You Up” to freshen consumers up during the hot summer.
The soda brand challenges consumers to show off their pink style to win exclusive tote bags. The new product is for both genders but is strongly inclined to recruit more females to the brand.
