Experience an authentic creamy latte coffee for your mid-day pick-me-up
KUALA LUMPUR, 19 June 2024 – Following the successful launch of Kopiko Macchiato – Kopi Pekat Tak Manis Sangat – last year, Kopiko is excited to introduce its latest innovation, Kopiko Creamy Latte. This new coffee beverage boasts an undeniably creamy and smooth texture paired with a luscious aroma, living up to its tagline, Kopi Creamy Sedap Wangi, the only authentic creamy latte coffee.
Made from carefully selected coffee beans grown on fertile volcanic soil and blended with high-quality milk, Kopiko Creamy Latte offers a rich, creamy, and silky-smooth coffee with a distinctive, luscious aroma. Whether consumed hot or cold and with the option to enjoy it with preferred toppings, this versatile brew is designed to be the ultimate mid-day pick-me-up, to refresh and re-energise during a busy day or break time.
“Coffee has increasingly become an integral part of the Malaysian lifestyle, with consumers becoming more discerning in their tastes,” said Yosianto Cahyadi Marwita, Senior Brand Manager Kopiko “In today’s fast-paced environment, it has become a lifestyle choice for people to seek a perfect cup of creamy coffee to refresh and re-energise themselves amidst their bustling day. Kopiko understands this evolving consumer demand, so we created Kopiko Creamy Latte. It delivers a creamy and smooth coffee experience, offering Malaysians a moment of relaxation that fits seamlessly into their hectic schedules.”
“As a brand with a strong heritage, expertise and commitment to coffee excellence, we are dedicated to delivering exceptional coffee experiences that not only cater to the lifestyles of our consumers but invigorate and delight coffee lovers everywhere,” added Yosianto.
The launch comes under the newly launched campaign ‘Inilah Latte Betul’, signifying that Kopiko Creamy Latte promises a sensory journey of satisfaction, delivering refreshing, velvety smoothness with each sip.
To provide Malaysians with a mid-day boost and allow them to experience the delightful creamy taste of Kopiko Creamy Latte firsthand, Kopiko hosted a roadshow across Peninsular and East Malaysia on June 12th and 13th where they gave out free cups of Kopiko Creamy Latte. The roadshow also saw special promotions, whereby consumers could purchase Kopiko Creamy Latte at a discounted price of RM10, 30% down from the regular price. Consumers also had the chance to buy two packets at the discounted price of RM20 and receive a complimentary box of Choki Stix worth RM12.
To bring the authentic taste of creamy latte coffee from Kopiko Creamy Latte to a wider audience, Kopiko is continuing the launch with nationwide in-store roadshows. One of these events will be held at HeroMarket in Bandar Puteri Puchong. Consumers can enjoy free cups of Kopiko Creamy Latte and take advantage of many attractive promotions until July 8th.
Kopiko Creamy Latte is available at all major hypermarkets and supermarkets. Alternatively, purchase them conveniently through the Mayora Malaysia Official Store on Shopee & Lazada.
For more updates and to learn about activities and promotions from Kopiko, stay tuned to Kopiko’s Facebook & Instagram (Kopiko Malaysia).
