Selecta Milk, the dairy brand of RFM Corporation, has unveiled its latest Korean-inspired flavoured milk drink in the Philippines market. The new Selecta Flavoured Milk is available in banana and strawberry flavours, targeting consumers keen on Korean flavoured milk but at an affordable price.
Indomilk in Indonesia launched its Korean-inspired flavoured milk drink to ride consumer interest in K-food, especially Binggrae’s flavoured milk.
RFM’s Selecta Milk recorded a 24% year-on-year revenue growth in 2023. The brand grew 48% year-on-year in the sterilised segment.
