Ichitan is riding the Tanghulu trend with the launch of Yen Yen Tanghulu in strawberry flavour. Tanghulu is a traditional fruit snack from China typically made of fruits coated in a clear, crystalized sugar shell. Tanghulu has become a trend in recent years, especially in South Korea. Globally, there are around 254 million posts related to Tanghulu Recipe on TikTok alone.
In China, Tanghulu is usually made with the Chinese hawthorn but is also available in other fruits. The Yen Yen drink with Tanghulu Strawberry offers a sweet and sour taste, perfect for the summer.
The Yen Yen Tanghulu drink and the Yen Yen Sour Plum drink, launched in 2022, indicate the growing trend of Chinese-inspired drinks in the Thai market. It does indicate that Thai beverage manufacturers are broadening their horizons by incorporating what’s trending not just in South Korea or Japan but also in China.
