The Thai milk tea brand ChaTraMue has launched its own ice cream in a tub. The ice cream is sold at participating ChaTraMue outlets in Thailand and costs THB 55 each.
The milk tea brand has previously launched soft-serve ice cream, but now it comes in a format that consumers can bring home to enjoy. ChaTraMue has introduced the Thai Tea capsule, now with a new formula, to capture more consumption occasions at home/office.
