C.P. Intertrade Co., Ltd (brand: Royal Umbrella) has unveiled a convenient and innovative packaging for rice in Thailand. Available at 7-Eleven, the rice in stand-up pouch packaging has a screw cap offering strong resealability for consumers.
This product is ideal for the growing single-person economy and small households growing a share of households in Thailand. According to The Nation, citing data from the Thailand National Statistical Office, Thailand has more than seven million single-person households, with the share of single-person homes reaching 26.1% in 2022, up from 6.4% in 2012.
