Thai Spirit Industry is catering to the needs of sober consumers with the new non-alcoholic malt drink N/A. The company featured the drink at the recent THAIFEX – Anuga Asia 2024 held in Bangkok in May 2024. N/A is a drink brewed with malt and hops with all the flavours without alcohol. What is interesting is the company positions N/A as a post-workout recovery drink in addition to relaxation and stress relief.
While studies show beer has carbohydrates and some sodium, which could be beneficial post-exercise, many beg to differ on the benefit of drinking beer after exercise.
Still, many participants in run clubs and recreational sports teams end up in the bar after their session, and now many are ditching the alcohol for a non-alcoholic version. This is where US-based Athletic Brewing Company comes in with its range of non-alcoholic drinks, which provide athletes with their carbs after a workout. Athletic Brewing recorded revenue of USD 90 million in 2023.
Thai Spirit Industry’s N/A probably caters to this section of this same group of community.
N/A is available in Happy Wheat and Laugh Lager.
