Introducing Koko Kraf Club: A New Initiative Fostering Happiness and Imagination through Art and Innovation
- Partnership Announcement: Nestlé Koko Krunch and Bahagian Sukan, Kokurikulum dan Kesenian, Kementerian Pendidikan Malaysia aim to enrich arts and crafts education among primary school children.
- Koko Kraf Club: A new initiative providing a platform to empower & foster creativity to inspire young minds.
KUALA LUMPUR, 15 July 2024 – Nestlé Koko Krunch and Bahagian Sukan, Kokurikulum dan Kesenian, Kementerian Pendidikan Malaysia are excited to announce a partnership aimed at enriching arts and crafts education for Malaysian school children. This initiative highlights their shared commitment to nurturing creativity and imagination through educational programmes, helping develop future talents.
The collaboration also highlights Nestlé Koko Krunch’s support for the Ministry of Education’s Pertandingan Seni Kraf Kolaj Sekolah Rendah Peringkat Kebangsaan, a visual arts development and excellence program, designed to uncover the talents of primary school students in visual arts starting from a young age.
“We are thrilled and honoured to join forces with the Ministry of Education to empower children through arts and crafts,” said Norkhayati Mohamed Hashini, Business Executive Officer, Cereal Partners Worldwide Malaysia Singapore. We believe in the transformative power of happiness, which expands the minds and creativity of children. As a proud partner, Nestlé Koko Krunch is dedicated to enriching this program. This partnership enables us to contribute to the holistic development of students, equipping them with essential skills and enriching educational experiences for a brighter future.”
The Ministry of Education recognises the significance of this partnership in advancing educational opportunities for school students. Encik Zainuren bin Hj. Mohd Nor, Pengarah, Bahagian Sukan, Kokurikulum dan Kesenian Kementerian Pendidikan Malaysia stated “Working with Nestlé Koko Krunch marks a significant step towards enriching arts education for
Malaysian school children. It enables us to expand our visual arts program, providing students with more avenues to explore and express their creativity. We share a common commitment to nurturing creativity and imagination among our students and we look forward to continuing this partnership to maximise its impact and inspire young minds nationwide.”
As part of this initiative, the Ministry of Education school competition, ‘Pertandingan Seni Kraf Kolaj Sekolah Rendah Peringkat Kebangsaan,‘ which commenced in May 2024 is held at district, state, and national levels. The contest revolves around the theme of ‘Happiness,’ encompassing ‘First Happy Moments,’ ‘Happy Adventures,’ and ‘Happy Future’.
The official launch event, held on 13th July, showcased 45 district-level winners advancing to the regional-level competition for the Central Region. The regional-level competition will be conducted in four regional clusters, with the top winners from each region progressing to the National Grand Finale in September 2024. The event also featured craft workshops and engagement activities for public participation.
Additionally, Nestlé Koko Krunch recently introduced Koko Kraf Club, a dedicated platform aimed at nurturing and igniting creativity, imagination and joy among young Malaysians. Through Koko Kraf Club, children become the architects of their entertainment, engaging in imaginative activities crafted exclusively for them. This allows the happy kids to take charge, be creative and express themselves freely, creating moments of joy beyond breakfast time into every aspect of their lives.
Looking ahead, Nestlé Koko Krunch is committed to expanding the reach and impact of the KoKo Kraf Club, reaching more children and communities across the nation. We aim to continuously innovate and introduce new activities that inspire creativity and promote happiness among children. Through our ongoing partnerships and collaborations, we strive to make a lasting difference in children’s lives by nurturing their potential and preparing them for a future filled with creativity and success.
For more information about the partnership and Koko Kraf Club’s initiatives, follow Nestle Breakfast Cereals Malaysia | Facebook.
