Major Cineplex Group has partnered with Suntory PepsiCo Beverage (Thailand) Co., Ltd. to pair up its new tom yum popcorn with the refreshing and tangy taste of 7Up Lemon Soda. Such pairing offers consumers with double the tangy and spicy taste.
Carbonated soft drinks can play a greater role in pairing spicy food with its refreshing taste. Globally, there is a rising consumer interest in spicy food, especially among young consumers in the West. The current trend is “swicy” (aka sweet heat), which is the latest buzz of the town and one that the beverage category has embraced eg, Starbucks Spicy Lemonade Refreshers featuring the heat of Starbucks Spicy Chili Powder Blend.
However, a drink cannot become extremely spicy, as evidenced by the lack of repeat purchases of the now-discontinued Mamee Ghost Pepper Cola from Malaysia.
