Sappe is igniting interest in B’lue, its vitamin drink with two new flavours Blackcurrant & Blackberry and Raspberry & Lemon aimed at Thai Gen Z. Sappe has partnered with music label What The Duck, featuring popular singers BOWKYLION and The Toys. This collaboration taps into Gen Z’s love for music, especially considering Spotify research showing 52% of Thai Gen Z and millennials use music to manage mental health. These limited edition drinks are available at 7-Eleven.
