Indulge in Beans Mania, The Versatile Super Food Choice of Smart Mamas

Add Bean-y Goodness to Your Family’s Meals with Ayam Brand™ Baked Beans, a Good Source of Fiber & Plant-Based Protein

Shah Alam, July 19, 2024 – Is your family getting the fiber they need for optimal health? According to the national Health & Morbidity Survey 2023^[1] a whopping 95.1% of Malaysian consume inadequate fruit & vegetables daily.

Did you know that baked beans, that classic pantry staple is a good source of fiber, and contains plant protein too?  Smart mamas it’s time to indulge in beans mania by adding baked beans to your family’s diet as they are a nutrient-rich super food, beneficial for health and well-being, affordable, fun and ready-to-eat straight from the can! 

Baked beans come canned in a flavorful tomato sauce, a combination that packs a nutritional punch. Ayam Brand™ makes one of Malaysia’s favorite baked beans using the best big northern haricot beans imported from the United States of America.

Traditionally Malaysians associate baked beans with breakfast but there are so many delicious, creative and fun ways to incorporate them into main meals and snacks from curries, pasta sauces, soups, omelets, bean muffins (!), dips and so much more.

Ayam Brand™ Baked Beans come in two sizes – the 425g family size, and the 230g size, and three deliciously nutritious variants.  Choose from classic Ayam Brand Baked Beans in Tomato Sauce, Ayam Brand Baked Beans in Tomato Sauce with Cheese that is enriched with yummy real parmesan cheese for a creamier fun taste and even more protein, or Ayam Brand™ Baked Beans in Light Tomato Sauce that has the same great taste but is formulated with 48% reduced sugar compared to classic Ayam Brand Baked Beans.

Here are the facts on why Ayam Brand™ Baked Beans in tomato sauce should be on every smart mama’s top ten list for super versatile super fun foods.

All Ayam Brand Baked Beans variants are good sources of fiber. The high fiber content in baked beans helps to slow down the absorption of blood sugar, provides a feeling of satiety and gives a steady stream of energy throughout the day^[2]. A can of Ayam Brand Baked Beans makes for a can-do day!

The plant protein in baked beans helps with muscle growth, increasing strength, recovery and repair after a workout^[3]. Ideal for a snack for growing children, pregnant women or fitness-focused people, after a workout.

Due to the content of protein, baked beans could be an alternative to meat for vegetarians. A cup of baked beans (240grams) contains 10 grams of protein that is equal to the amount of protein in 50 grams of steak!

Ayam Brand Baked Beans are low in fat – a delicious way of reducing the risk of heart disease.

Baked beans in tomato sauce is a rich source of iron^[4]. Ideal for vegetarians, vegan and for women with low iron levels. Iron helps our body to produce healthier blood. Iron deficiency may lead to feeling tired, lack of focus and low energy levels and in severe cases could result in anemia. Smart mamas know that adding baked beans to their family’s diet brings so many benefits.

It is rich in lycopene – an antioxidant extracted from the tomato. Lycopene^[5] can reduce cell damage through its antioxidant benefits.  For future smart mamas planning their pregnancy, adding baked beans to your diet three months before conception can add folate^[6] which helps to naturally increase vitamin B levels. Folate has been shown to reduce the probability of neural tube defects in babies.

Join the Beans Mania Game on Ayam Brand’s Instagram @ayambrandmy to win fun prizes between July 17^th to July 30^th . Go bean crazy for less by purchasing any Ayam Brand products worth RM40 and above from Ayam Brand Shopee or Ayam Brand Lazada to enjoy free shipping. Add some Ayam Brand Baked Beans in Tomato Sauce in the variant of your choice at just RM4.60 for the large 425g can or RM3.35 for the 230g can.

Serving suggestions

Ayam Brand Baked Beans are a convenient snack eaten straight from the can. For super versatile, super easy to cook superfoods nothing beats the combination of baked beans and eggs. Add Ayam Brand Baked Beans as a base for pasta sauces, as a quick minestrone-type bean soup, or even to curries!

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.