Evolution Wellness’ Breakthru Challenge to reward health transformation
KUALA LUMPUR, 30 July– Evolution Wellness, Asia’s leading health club operator whose portfolio of brands includes Celebrity Fitness and Fitness First, proudly announced the launch of its “Breakthru Challenge” aimed at motivating and assisting Malaysians to achieve a fitter and healthier lifestyle that would help them become the best version of themselves.
“At Evolution Wellness, our constant pursuit is to help individuals improve their personal health, fitness, and lifestyle. We work continuously to help and encourage Malaysians to lead an active and healthy lifestyle, understanding the challenges that work and home life poses” said David Prosser, CEO of Evolution Wellness.
“As it is aptly named, we see this ‘Breakthru Challenge’ as an opportunity for Malaysians to push themselves, taking a renewed step and achieving a breakthrough in improving their physical and mental wellbeing” he added.
The Breakthru Challenge is a 90-day nationwide fitness challenge led by top fitness experts from Celebrity Fitness and Fitness First. Open to all members of the public above the age of 14, upon registering for the challenge, a participant’s physical data (body fat percentage, BMR (Basal Metabolic Rate) and weight)) will be taken for benchmarking, before they embark on the 90-day fitness journey. Participants will exercise and workout to their own limits (with or without a personal trainer) and will have to submit their body assessment (body fat %, BMR and weight) every 30 days via a mobile app. At the end of the 90-days, based on the results, participants that experienced the biggest transformation, in terms of physical health and fitness, stand to win prizes.
Prosser explained that the “Breakthru Challenge” was conceptualised knowing that health literacy and healthy living amongst Malaysians needs to be improved. Reports in the last year have highlighted that 53 percent of Malaysians who have undergone health screening are overweight or obese, and more Malaysians under 40 years old are dying from cardiac arrest or stroke. He also shared that a survey study published by the Malaysian Journal of Medical and Health Sciences in 2020 highlighted that many Malaysians live a sedentary lifestyle, with many incorrectly perceiving that they are physically active. This misperception is indeed worrying.
“In the last 3 years, the Malaysian government has taken steps in trying to improve on this. But beyond raising public awareness, they have also taken measures to encourage individuals to take proactive steps in living a more active and healthier lifestyle. Most recently, in April, the Minister of Youth and Sports announced that sports training, including gym memberships, will be eligible for tax relief in the coming year, 2025” he said.
Prosser hopes that Malaysians do not only merely see this as a potential financial relief, but they will grasp the opportunity to improve their health and wellness. It is an ideal chance to achieve a breakthrough in their wellbeing, something that they may have long intended but never attempted, such that they can live a happier and healthier life.
Unlike other fitness challenges, a participant’s progress in the Breakthru Challenge will be tracked via a mobile app. Evolution Wellness’ MyCoach and MyTrainer app will allow personal trainers to monitor and analyse their performance, helping them personalise their training plan, as well as provide necessary advice and encouragement to assist participants in realising their fitness goals. This is to ensure that participants truly benefit from achieving their full potential, becoming fitter, stronger and more energized, leading to a better quality of life.
As an added incentive to participants, Breakthru Challenge winners stand a chance to win an assortment of prizes including Lush Protein nutritional supplements, Li-Ning sports merchandise, Garmin Vívoactive 5 GPS Fitness Tracking Smart Watch, Beoka Mini Massage Gun, or an all-expenses paid Bali holiday for 2 worth RM20,000.
“Living a fit and healthy lifestyle is easier said than done, and many Malaysians struggle with starting on that journey, or for that matter, keeping up with it. Knowing this struggle, we hope that this challenge will provide them extra motivation and incentive to push on and achieve a breakthrough with their current mental and physical plateaus” David Prosser said.
For more information and to register for Evolution Wellness’ Breakthru Challenge, visit:
www.fitnessfirst.com/my/en/highlights/breakthruchallenge
www.celebrityfitness.com/my/en/highlights/breakthruchallenge
or follow us on our Social Media accounts:
Facebook: @CelebrityFitnessMalaysia, @fitnessfirstmalaysia
Instagram: @celebrityfitnessmalaysia, @fitnessfirstmalaysia
