through a series of brand films and the launch of Player 0.0, an interactive racing game competition.
KUALA LUMPUR, 18 JULY 2024 – Heineken®, as a responsible beer brand, is taking a strong stand against drink driving with its latest campaign under the “When You Drive, Never Drink” (WYDND) platform. Heineken® emphasizes that the best driver is the one who doesn’t drink, unless it is Heineken® 0.0. This crucial message was brought to life in a compelling brand film featuring Max Verstappen, the three-time Formula 1 World Champion and ambassador for the WYDND campaign.
In addition, Heineken® Malaysia introduces Player 0.0, a mobile and sim racing competition that forms a key part of the WYDND platform. Player 0.0 underscores Heineken®’s dedication to offering unique and memorable experiences while conveying the crucial message that “The Best Driver is the one who is not drinking.”
Player 0.0 is set to be an exciting competition as Heineken® embarks on the search for the nation’s first Malaysian Player 0.0. Participants can qualify for the title through both online and on-ground events, showcasing their safe driving skills to achieve high scores. The competition offers an opportunity for the Malaysian champion to sim race with other international Player 0.0s and meet three-time Formula 1 World Champion, Max Verstappen. Adding to the excitement, the second and third place winners will also be rewarded with tickets to the Formula 1 Singapore Airlines Singapore Grand Prix™!
Join Player 0.0 through this link or visit participating outlets, and start showcasing your safe driving skills today! For more information log on to the campaign website.
Alongside the main Player 0.0 competition Heineken® further drives the WYDND message through outlet activations nationwide. At participating outlets consumers can try out Player 0.0 and qualify for the Malaysia Final, standing to win prizes with high scores. Designated drivers can enjoy a night of fun by achieving the highest Player 0.0 score and clearing a breathalyzer check, with the ultimate reward being winning a driving experience with a luxury SUV.
Nationwide, consumers also stand to win passes to the Formula 1 Singapore Airlines Singapore Grand Prix ™ when they purchase Heineken® or Heineken® 0.0, more information can be found on the campaign website. The campaign will culminate in a grand finale on 24th and 25th August, where the Malaysian Player 0.0 champion will be crowned followed by a viewing party in conjunction with the Formula 1 Heineken® Dutch Grand Prix™.
Heineken® & Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the website at https://www.heineken.com/my/en/home or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
