MOCCONA continued its support towards local fashion with an exclusive MOCCONA X FuzanaMokhtaza collaboration, inspiring everyone to fall in love with life every day.
KUALA LUMPUR, 2 AUGUST 2024 – MOCCONA returned for the third year running as the Official Coffee Sponsor for Kuala Lumpur Fashion Week 2024 (KLFW24), bringing coffee and fashion lovers together from now till 4 August.
“MOCCONA’s partnership with KLFW is a perfect showcase of MOCCONA’s belief in celebrating timeless romance and moments of indulgence in everything we do,” said Fiona Tan, General Manager, JDE Malaysia, MOCCONA brand owner. Tan added that both KLFW and MOCCONA celebrate the spirit of unique tastes and embrace the varying styles and preferences of each individual.
Throughout the exciting past week of KLFW 2024, MOCCONA introduced a delightful menu of refreshing mocktails and classic favourites curated from its bestselling varieties across three distinct coffee intensities: Number 5 (Classic Medium Roast), Number 8 (Classic Dark Roast) and Number 10 (Espresso Style). From bold and intense to smooth and full-bodied, fashionistas and coffee lovers had the opportunity to treat themselves to a cup of aromatic MOCCONA coffee to suit their varying preferences.
MOCCONA X FUZANA MOKHTAZA COLLABORATION
As part of its partnership in KLFW 2024, MOCCONA presented a fashion show with local designer Fuzana Mokhtaza on 1 August 2024. Particularly known for her bridal collections characterised by their romantic and feminine designs, Fuzana Mokhtaza’s design philosophy centres on creating timeless, elegant pieces that blend traditional elements with modern aesthetics. The harmonious blend of traditional and contemporary elements in Fuzana Mokhtaza’s fashion aligns seamlessly with MOCCONA’s brand, known for its rich heritage while offering quality and indulgence with modern appeal. The collaboration reflected a shared dedication to timeless elegance and sophistication, making every moment of the fashion show an elevated experience for the guests.
Tan highlighted the brand’s commitment to supporting local talents in fashion. “MOCCONA is thrilled to support local designer Fuzana Mokhtaza in her debut at this prestigious event. Fashion, like coffee, is a form of self-expression that brings excitement to life. We believe that our presence at KLFW not only enhances the experience for the guests but also inspires them to savour and celebrate the delightful moments in their life.”
In conjunction with the launch of its new campaign “Love the World You Have Created”, MOCCONA seeks to awaken a sense of appreciation for one’s life often overlooked in the rush of daily existence. In this era where many find themselves merely rushing through life, MOCCONA aims to reignite the thrill of romance and delight, encouraging everyone to rediscover and fall in love with each day.
ABOUT MOCCONA
At MOCCONA, we believe in a life well lived, especially taking a little “me time” in a hectic day to savour the perfect cup. MOCCONA’s European charm and superior quality have been bringing little moments of pleasure to coffee lovers, first in the Netherlands, then around the world, for almost a century.
Known for its premium taste and iconic glass jar, MOCCONA is created from two of the world’s finest beans: Arabica, with its softer sweeter taste and luscious acidity, and Robusta, adding its deep rich flavour to any cup. MOCCONA’s range of coffee intensities offers a unique coffee experience for every coffee lover, whether you like it intense and invigorating, or smooth and mellow. Our bestsellers include Number 5, Classic Medium Roast; Number 8, Classic Dark Roast; and Number 10, Espresso Style.
Pause and indulge in your coffee moment wherever you are. For more information on MOCCONA, visit www.moccona.my.
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