The Indonesian instant noodle Mie Sedaap has announced Ahn Hyo-seop, the Canadian actor and singer based in South Korea, as its latest brand ambassador. Ahn will help Mie Sedaap engage with Gen Zs and assist with Mie Sedaap’s vision to “Bring Taste to People’s Lives. With Ahn, Mie Sedaap can reach out to more Gen Z consumers who are also K-drama fans globally.
Indonesian illustrator WD.Willy has also given the campaign a touch of its creative talent.
