PepsiCo has launched Hard Mountain Dew in the Philippines as the brand’s first ready-to-drink alcoholic beverage in the country. “Hard Mountain Dew’s bold flavours bring fun back into the lives of busy adults who want a responsible way to go from work to play,” said Nitin Bhandari, Sr. Director and General Manager, Philippines, Malaysia, Singapore.
Starting August 15, 2024, Hard Mountain Dew will be available in 330ml single-serve cans and 4-pack bundles at major supermarkets, convenience stores, pubs, and bars in key select cities in two bold flavours: Original and Beach Blast. It has an ABV of 5%.
