ZUS Coffee has up the game by showing solidarity with the Palestine causes by launching a limited edition #WakeUpForGaza cup sleeve available with all handcrafted drinks starting 15 August 2024. Consumers are encouraged to share and tag ZUS Coffee to help spread the message around the world.
In addition to the cup sleeve, ZUS Coffee has added a new donation feature on ZUS App. All donations will be channelled through MAPIM : Malaysian Consultative Council for Islamic Organization to provide essential necessities in Gaza and support local communities.
Malaysian food and beverage companies must be attuned to evolving consumer sentiments and tailor their marketing efforts accordingly.
