Thursday 15 August 2024 – Today, the ice cream of ice creams, Haagen-Dazs, announces an exciting new partnership with Paramount Consumer Products for the hit show Emily in Paris, streaming on Netflix and produced by Paramount’s MTV Entertainment Studios, and created by executive producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Starting 15 August, this exquisite collaboration will be available at Haagen-Dazs cafes as well as all major retail, grocery shops and online platforms across Thailand, bringing the elegance and flair of the beloved Netflix series.
Uniting two icons in luxury and style, this collaboration promises to inspire fans to #BeMoreEmily through an exclusive limited-edition ice cream collection and a host of enchanting experiences that capture the spirit of the show.
Both Haagen-Dazs and Emily in Paris share a unique transatlantic journey: both born in America, crafted in France and adored by fans worldwide. This new campaign celebrates their shared love for France, for their style and for uncompromised indulgence, inviting fans to experience the essence of Emily, Paris and of course, Haagen-Dazs.
INTRODUCING THE LIMITED-EDITION EMILY IN PARIS & HAAGEN-DAZS ICE CREAM COLLECTION
In honour of this partnership, Haagen-Dazs is delighted to unveil the limited-edition Emily in Paris & Haagen-Dazs ice cream collection. This exclusive line features one of our most-loved flavours around the globe: Strawberry. The flavour embodies a deliciously indulgent taste experience, perfect for fans looking to savour the finer things in life.
At the cafes, prepare to be enchanted by Haagen-Dazs’ luxurious Strawberry Milkshake, a harmonious blend of the Queen product this season, the signature velvety strawberry ice cream made with real strawberries, decadently topped with whipped cream. Each sip captures the essence of effortless chic, making it the perfect accessory for anyone’s taste buds.
Inspired by the elegance and style of Emily Cooper, the Mon Amour Paris Cake is an absolute showstopper. This exquisite cake features layers of this season’s flavour of choice, the creamy strawberry ice cream, encased in a smooth chocolate coating and adorned with meticulously crafted chocolate pieces. Each piece represents iconic elements from the show, including Emily’s signature beret, stylish heels, and the Eiffel Tower too. Imagine cutting into this masterpiece at the next celebration, delighting guests with the beautiful presentation and delicious flavours that perfectly capture the Parisian charm in every bite.
BRINGING EMILY AND HAAGEN-DAZS TO LIFE
Fans in Thailand can look forward to a series of activations designed to immerse them in the spirit of Emily and Haagen-Dazs. From gift with purchase to social media challenges, these events will celebrate the partnership in the most indulgent way, encouraging everyone to embrace their inner Emily and enjoy life’s sweet moments.
Take home the exclusive Emily In Paris x Haagen-Dazs tote bag, a cherished keepsake designed to add a touch of elegance and nostalgia. From 15 August, customers who spend THB999 or more at the Haagen-Dazs shops can receive a limited-edition tote bag. This exclusive offer brings a touch of the enchanting Emily in Paris experience and the luxurious taste of Haagen-Dazs to them.
CELEBRATING HERITAGE, STYLE, AND INDULGENCE
“Our partnership with Emily in Paris is a celebration of our shared heritage in France and our mutual exuberance of style, indulgence and our ‘Don’t Hold Back’ ethos,” said Manuel Garabato, the Haagen-Dazs Marketing Director. “Much like Emily, Haagen-Dazs embodies the spirit of embracing life’s pleasures with passion and sophistication. We are thrilled to bring this collaboration to our fans and invite them to savour the magic of Paris through our limited-edition flavours and exclusive experiences.”
For more information on the Emily in Paris & Haagen-Dazs partnership, find your limited-edition pack in-store and at all major retail & grocery stores and online platforms from 15 August and follow us on social media. Join us in celebrating this delightful union of flavour and style and discover how you can #BeMoreEmily with Haagen-Dazs.
?Visit any of the 20 Haagen-Dazs Thailand cafes nationwide to experience the collection firsthand. From the luxurious Strawberry Milkshake to the delightful Mon Amour Paris Cake, each treat is crafted to bring a touch of Parisian elegance every day.
For shop and retail locations and other information, please visit @Haagendazsthailand on Instagram and Facebook page @HaagenDazsThai or visit our website https://www.haagendazs.co.th/cafes
*this collaboration is also available in Malaysia, Singapore and other markets.
