Ichitan and Nestlé Thailand have collaborated to launch a new ice cream with longan and chewy konjac jelly. The latest product features two iconic names in their respective category: Yen Yen, a herbal tea brand from Ichitan, and La Frutta, a low-fat fruit ice cream from Nestlé.
The new product is aimed at health-conscious individuals, especially younger ones, seeking refreshing and low-calorie treats.
The collaboration combines herbal tea’s traditional cooling properties with Nestlé La Frutta’s modern taste, offering a fusion of Eastern and Western flavours. The companies use digital marketing and social media influencers to reach a younger demographic.
The latest product demonstrates the ease with which beverages can move into ice confection and vice versa, as they share the same consumer group.
