Suntory Beverage & Food Thailand Co., Ltd. has launched Brand’s Bird’s Nest Vitamin C+ Zinc formula to target busy professionals and health-conscious individuals. The formula is touted to help boost the immune system and combat fatigue, particularly for those with busy lifestyles.
The new formula with a light orange scent features natural bird’s nest extract, vitamin C, zinc, and NANA (N-Acetylneuraminic acid), known for its potential health benefits.
The ready-to-drink bird’s nest market in Thailand has seen significant growth, driven by increased health consciousness and demand from Chinese tourists. According to NielsenIQ, this has resulted in the overall market for bird’s nest beverage in the past 12 months growing by 24% compared to last year, which grew by 13%.
There are two sizes: 42 ml (THB 99) and 70 ml (THB 159). 42ml will be available nationwide, including online channels and 70ml is exclusive at all 7-Eleven branches.
