SELANGOR, 21 August 2024 – As Malaysia prepares to celebrate its National Day, Munchy’s, Malaysia’s No. 1^ biscuit brand is set to bring happiness to Malaysians participating in the National Day parade by providing tasty and finest quality biscuits! In line with its mission to share the taste of happiness, Munchy’s will provide breakfast for the Nation worth up to RM100,000 at the National Day event in Putrajaya.
For 33 years, Munchy’s has been a staple in Malaysian households, known for delivering high-quality biscuits that cater to all tastes and preferences. Munchy’s is proud to be Malaysia’s favourite biscuit brand and have received the World Branding Awards1 since 2019 till 2022-2023, a testament to its world-class standards. As part of the National Day celebration, Munchy’s will be offering a variety of its popular products, including LEXUS Sandwich, Oat Krunch Breakfast, Cream-O Cookie, and Munchy’s Crackers.
“We are thrilled to share happiness with our fellow Malaysians on this significant day,” said Rodney Wong, CEO of Universal Robina Munchy’s Malaysia. “Our belief is providing tasty yet finest quality biscuits that are good for families to consume. Every bite is full of fun and happiness. The sign of ‘M’ is more than just a letter — M is for Malaysia, M is for Munchy’s, and M is in the hearts of all Malaysians. We want Malaysians to ‘Taste Munchy’s, Taste Happiness’.”
Speaking at the event, Minister YB Fahmi Fadzil, who is also the 2024 HKHM Main Committee Chairman, said, “This year, we have received RM4.09 million in contributions from 29 strategic partners for the HKHM celebration. These funds, comprising both cash and in-kind sponsorships, will be channelled to the National Day Trust Account to support the preparations for HKHM and will be distributed to the public attending the National Day celebration at Putrajaya Square on 31st August.”
Celebrate National Day with Munchy’s by joining us at the parade in Putrajaya on 31 August 2024. The celebration continues with a Nationwide contest with prizes worth up to RM180,000 including a grand prize of a car. Many exciting activities and promotions await you. Find out more on social media Instagram (https://www.instagram.com/munchys.my/) and Facebook ( https://www.facebook.com/Munchys/).
Sources:
^Nielsen MAT June’24 Value share Total Biscuits in Malaysia.
1Biscuit Malaysia Kensington Palace 2022-2023
